New research produced for Zero Waste Europe by sustainability consultancy Eunomia Research & Consulting shows that most Polyethylene terephthalate (PET) plastic recovered from bottles in Europe does not make its way back into new PET bottles. Significant Improvements in design, collection and recycling will be needed to improve circularity. The “How circular is PET?” report presents a picture of the true state of circularity of this material in bottles in Europe – including how many bottles are collected for recycling; how many are actually recycled; and how many new bottles contain recycled PET. Research finds that: Most recycled PET recovered from bottles in Europe is being used in other lower-grade PET applications such as trays, film, strapping or…